For each individual keyword tracked, you have access to:
- Apps ranked for that keyword
- Popularity indicator. Denoting consumer demand, or how frequently users search for that specific keyword in the country and store selected. On a scale from 5-100 (100 indicating a very popular keyword, 5 indicating a very un-popular keyword).
- Competition indicator. How hard is it to get ranked in the top 10 results for a given keyword search during a given week? This is what this indicator is for. On a scale of 1-100 (100 indicating that it is very hard to get in the top 10 results for that keyword, 1 indicating that it is very easy to appear in the top 10 search results for that keyword).